WIFM: Only The Beginning

Recently, Lori Rasmussen spoke to Fleet Management Weekly about the beginnings of Women in Fleet Management (WIFM) group:
“WIFM was created a few years ago by a group of women involved in the fleet industry with the purpose of serving as a resource for personal and career fulfillment through mentoring, fleet expertise sharing, fleet and business community involvement, and networking.”

The founders approached the Automotive Fleet Leasing Association board when Lori was president for support in launching the group. Not only did AFLA support the new association, but Lori became a WIFM member herself. And, she sees a bright future as the organization takes its first steps.

“WIFM has already been active in securing speakers for both NAFA and AFLA conferences. Our focus is on topics that enrich women in their professional and personal lives. In addition, we are working on webinars to reach even more women,” noted Lori.

Remembering that a veteran fleet manager took Lori under her wing, mentored her, and helped her become part of the industry when she first started, the now-president of PARS expressed her desire to pay it forward: “I feel that it is my duty to be there for other women in the industry, to help them if they have questions, and to reassure and share my experience.”