PARS Names Teri Ross as Sales & Client Relations VP; Terry Langness Retires

PARS just announced the hiring of Teri Ross as Vice President of Sales & Client Relations, reporting to PARS President Lori Rasmussen, President and Chief Operating Officer. Ross replaces Terry Langness, who announced his retirement effective January 31, 2018.

Ross, an accomplished fleet industry professional, has over 20 years of experience in business development, strategic planning, sales and marketing, contract negotiations and project management within the fleet industry.

According to Rasmussen, Ms. Ross will be responsible for developing strategic sales plans based on company goals as well as strengthening existing customer relationships.
“In her career, Teri has shown an extraordinary ability to build successful teams that consistently achieve company goals and deliver impeccable service in several different fleet service company settings.

“Her unique fleet-specific skill set includes fleet service operations, account management, project management, and consultative services,” noted Rasmussen. “Finally, she brings an established record of advocacy on behalf of her clients that aligns with PARS’ high-touch customer service commitment.”

Ross joins PARS after 10 years with a leading fleet management company, where she served as vice president of client services. Prior to that, she directed marketing and sales for a vehicle transport company. She is an active member of NAFA, AFLA and AALA.

Langness Looks Back
Ross replaces Terry Langness, a 40-plus-year fleet industry influential who began his career in various leadership positions with Gelco Corporation and GE Capital Fleet Services.

Rasmussen notes that Langness was a key contributor to PARS’ growth since he joined the transport logistics leader in 2002: “In the early years, simple point-to-point transport projects were the norm. However, as fleet demands became more complex, we invested in advanced technology and began to offer additional services, such as repairs, storage, license and titling, and more.

Terry led his team through this transition by introducing a more consultative sales effort and working directly with the end customers.”

Terry Langness has been involved with AFLA for many years, serving on its Board as Director-at-Large, Education Committee chair, the golf chair and member of the Sponsorship and Membership committees. He won the AFLA President’s Award in both 2010 and 2011. He has also been active in NAFA on both the national and chapter levels.

Looking back on his career, Terry Langness said, “It is hard to believe that I have been blessed to be in this industry for almost 43 years. I have truly enjoyed the friendships, associations and competition. This is an industry of professionals, and I will miss the networking opportunities at AFLA, NAFA and AALA. But, it is time to spend more time with my family and with my grandchildren, as they are growing up so fast.

“PARS is a great company and will continue to lead the industry in both service & technology. It has been fun to be a small part of the success that we have seen over the past 15 years. The company is great and the people are the greatest!” he added.teri Ross 4x5 96