PARS Logistics App Provides Real-time Updates for Busy Fleet Managers

Courtesy of Automotive Fleet

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Consider the following situation: A fleet management company places an order to vehicle logistics provider PARS to pick up a car from a terminated employee of a fleet customer and to then deliver it to a new hire.
But, after the PARS driver uses the new PARS driver app to assess and document the car’s condition, the PARS customer service team immediately advises the fleet manager of the car’s condition and provides a copy of the signed pick-up condition report with extensive photos.

The fleet manager can see that the terminated employee did not take very good care of the vehicle, which showed numerous exterior blemishes.

“Now the fleet manager can decide, based on the pictures, ‘Do I want to get those blemishes fixed, or do they not look that bad where I could just thoroughly detail the car and deliver it to the new employee without any repairs?’” said Erik Rasmussen, director of strategic operations for PARS.

The above situation is fictitious, but Rasmussen likes to provide examples to show how the new app’s real-time features can benefit fleets. He notes that the app allows fleet managers and fleet management companies to see real-time order updates from the minute a vehicle is picked up or delivered. Never before have customers seen such thorough condition reports with photos standard and available real time, he said.

The New Tech
Previously, the process was paper-driven. PARS drivers would carry three-ply carbon copy bill of lading forms that included the vehicle pickup information, destination information, and a condition report that the PARS driver would fill out.

The problem was it wasn’t real-time, because the PARS driver had to call that information back to a PARS field office representative, and the representative might or might not immediately key it into the system.

“They may key order and vehicle in-formation at the end of the day,” Rasmussen said. “It was not real-time, not comprehensive, and we certainly didn’t capture pictures like we do with the PARS driver app today.”

The new PARS driver app has been about three years in the making. PARS’ previous IT system for vehicle delivery worked well, but in 2014 the company began looking to improve it in areas such as more integration with fleets and fleet management companies’ vehicle management systems. PARS considered whether to rebuild its existing system or start from scratch.

“Ultimately, we decided to start from scratch,” Rasmussen said. The company adopted a customer relationship management (CRM) product that PARS customized for its logistical needs. The system houses all of PARS’ customer and order data and marketing information. The company at the same time implemented a new customer portal and web site.

“And we knew from the beginning that mobile was going to be part of it,” he said.

Evolution of the App
In early 2016, after the new order management system was stable and functional, PARS’ focus immediately shifted to a mobile app. The result is an app with features such as real-time updates to orders available through the PARS customer portal regarding pickup and delivery; and detailed electronic condition reports that provide photos, damage documentation, confirmation of glovebox contents, and capturing of pickup and delivery signatures.

Rasmussen came up with another fictitious example to show how the new app’s real-time features can benefit fleets. The scenario would involve PARS picking up a vehicle from a terminated employee, with the vehicle showing body damage that the termi-nated employee failed to report. In some cases, fleet management companies and fleet managers are now using the information in the PARS app report to charge the terminated employee for the damages he or she failed to report.

“They have the pictures and the detailed condition reporting with the signature, too,” said Rasmussen. “The pickup party and the delivery party both sign these condition reports, so it’s a document they can use in the case of going back and charging separated employees for unreported damage.”

PARS 20th Anniversary Ad Campaign Focuses on Driving Customer Results

In the coming months, PARS will kick off an unusual anniversary celebration ad campaign. Rather than looking back at its growth, continuous investment in the best people and technology, or review its history of service excellence, PARS will focus on specific cases of “helping to drive business results” for its customers through innovative, responsive and customized transport solutions. The first ad details how a leading national provider of home healthcare services that serves nearly 400,000 patients found that PARS shared the same formula for success — built on responsiveness and customer-driven service. Future PARS ads will highlight the value of PARS’ partnerships with companies in other fields.
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