PARS, the leader in fleet vehicle transport and logistics, launched its new public website at www.parsinc.com along with a new brand. According to PARS president Lori Rasmussen, the new page and new brand reflect the company’s new era of value-added services that make fleet vehicle transport services much more valuable to fleet managers: “The mainstays of the PARS value pralue proposition include the industry’s best team of transportatation and logistics consultants, the broadest range of drive-away transport options, licensing and titling, maintenance, and vehicle storage services, and industry’s best online systems and reporting capabilities,” Rasmussen noted. “Together, these capabilities ensure that PARS can deliver the best results no matter how complex the assignment. Rasmussen added, “We have earned the trust of so many fleet managers in our 15 years of business, but we believe our story and our brand still nee to be promoted to the wider variety of fleet operations decision-makers.   Our new look and new website highlight our leadership position in the fleet industry.”